Document Details
|
Document Type |
: |
Thesis |
|
Document Title |
: |
DESIGNING A UNIFORM FOR SALESWOMEN AT APPAREL STORES IN JEDDAH تصميم زي موحد لموظفات المبيعات في متاجر الملابس النسائية بمدينة جدة |
|
Subject |
: |
Faculty of Arts and Humanities |
|
Document Language |
: |
Arabic |
|
Abstract |
: |
This research aims to design a uniform for saleswomen who work at apparel stores in Jeddah that meet their needs and made according to the FEA Model’ considerations. Saleswomen’s opinion towards the designs, and their preferences of its details are measured using the descriptive and procedural approaches. The FEA model stages are followed, starting from the first stage (problem identification) to the fifth one (evaluation). The first stage resulted in identifying mobility, comfort, and fit, as well as the ease of wearing and taking off the garment, as the functional’s criteria. Modesty, cover-up, belonging to the workplace, professionalism, and expressing the Saudi culture as the expressive criteria. While the general appearance, color, and design lines as the aesthetic criteria. These criteria were put into use in the second stage by drawing the preliminary ideas that have been used in one of the research tools which is the survey. In the third stage, the designs were progressed, and the research sample’s opinion towards them was measured. According to the results from the previous stage, the designs that were most in need of modification were developed, and aesthetic details were added. The fourth stage also contributed to determine the general attributes of the uniform, which are one-piece uniform in black that has a V-shape collar, medium-wide sleeve with a fold-up cuff, patch pocket on each side, and snaps for closures. In the fifth and last stage of the model that used in this research, the improved designs were evaluated by specialists in the field of clothing and textiles. The results indicated an increase in the percentage of achieving the FEA criteria in the developed designs since they were adjusted according to the saleswomen’s preferences. The researcher recommended producing the actual designs and evaluating their functional criteria through the practical experience of wearing and trying them by saleswomen. In addition, advise the business owners to use the proposed designs for their employees which will help to improve their productivity, and use the FEA model to propose further designs for other saleswomen who work in other kinds of stores.
Keywords: (Uniform, FEA Consumer Needs Model, Saleswomen, Considerations Criteria, Design) |
|
Supervisor |
: |
Dr. Elham Nour Ahmad Maqsood |
|
Thesis Type |
: |
Master Thesis |
|
Publishing Year |
: |
1444 AH
2023 AD |
|
Added Date |
: |
Tuesday, September 12, 2023 |
|
Researchers
| إسراء عبدالله باقازي | Baqazi, Esraa Abdullah | Researcher | Master | |
|
Back To Researches Page
|